CMO’s Agree: Investment in Marketing Performance Measurement Drives Results

 

Marketers Using Effective Measurement and Analytics Solutions See 7.5% Better Bottom-Line Results Than Those Who Don’t

A recent Forbes CMO Practice and Neustar study of 800 marketing executives revealed some surprising insights. The research makes a strong case that investment in measurement solutions is key to boosting marketing growth and performance.

Download the full report to find out:

  • The correlation between measurement solutions, growth and performance
  • Which resources marketers rely on most to support measurement efforts
  • Key insights that can inform smarter marketing investment decisions