Why Your First-party Data is NOT Enough

 

What it Takes to Build True Customer Intelligence

Today's greatest businesses are built on a foundation of customer data, but for many, that data is broken, stale, or incomplete. For B2C organizations that can lead to poor customer experiences, inaccurate measurement, and high data management costs.

Guest speaker and Forrester VP, Principal Analyst, Joe Stanhope, and Neustar General Manager, Customer Analytics, Ryan Engle discuss the importance of a having a sound identity management strategy in place today to achieve crucial competitive advantages tomorrow.