Onboarding is the Foundation for Your People-Based Marketing

 

Raise Your Game by Getting Your Online and Offline Customer Information into Sync

Offline identity is the key to great marketing - it helps marketers understand people deeply. To find and serve their consumers in the digital world, marketers make the brand’s offline data available through the process of onboarding. Hear from Julie Fleischer/ VP of Product Marketing at Neustar and Joe Stanhope/ VP Principal Analyst from Forrester on how brands can win critical consumer moments through raising their onboarding expectations.