Getting Big Data in Shape: Quality, Cleansing, Data Management

 

Transform Customer Data into Customer Intelligence

How up-to-date is your customer data? Can it support your business analytics initiatives in its current shape? Tune in as we discuss data quality and cleansing incomplete data with experts from Pitney Bowes, RedPoint Global, Melissa Data, and Neustar.

Join Sr. Product Manager Devon DeBlasio as we walk through the 5 main components to build better data quality and execute superior identity management. Learn how to make your customer data better.

  • Obtain a greater understanding of omnichannel shoppers
  • Reduce the costs and waste associated to traditional CRM systems
  • Deliver more relevant more impactful experiences across channels
  • Build a transparent and unified view of the customer that your entire organization can rely on