Get the Most From Your First-Party Data

How Coca-Cola Manages, Measures, and Maximizes Their Marketing

Do you struggle to extract the right intelligence from your customer data? Are you searching for a greater understanding of your customers and prospects? Download this on-demand webinar — created in partnership with the DMA — where Julie Fleischer, VP of Product Marketing at Neustar talks to Chris Hawk, Connections Investment Performance at Coca-Cola North America about the success he and his team have had leveraging deep consumer insights to build a competitive data and marketing strategy within CPG ecosystem. By combining geospatial, mobile location, and behavioral intelligence, Coca-Cola has built a powerful tool to not only inform and delight their clients, but deliver compelling hyper-local consumer experiences along their physical journey.