In this Webinar, Neustar’s Vice President of Research & Analytics, Ken Inman will share Neustar's revolutionary approach for harnessing customer data and predictive analytics to develop rich audience profiles and gain actionable insights that power strategic marketing initiatives.
In this webinar you’ll learn:
- Common segmentation approaches, data sources and analytics techniques, and what makes Neustar’s methodology unique
- What it takes to create a successful segmentation system for customer analytics and insight
- The infrastructure needed to support actionable, cross-channel marketing strategies and tactics
- How an advanced segmentation methodology that combines first and third party data can optimize campaign effectiveness and marketing precision
Applications covered include geospatial analytics for market potential or retail site analysis, estimation of product propensities, creation of marketing campaigns, and customer profiling. Ken will explain how they work and the value they deliver each and every day to a broader range of marketing professionals.
- Ken Inman, Vice President of Research & Analytics, Neustar