Turn Anonymity into Opportunity

Understand Your Non-Authenticated Users

Consumers no longer want to be sold to. They want something that interests them. Then they expect your brand to anticipate their desires and needs. Every customer experience impacts their loyalty to your brand, and so every experience must have value.

But when most of your site visitors are unauthenticated and you are limited to website behavioral data, real personalization becomes a serious challenge. If you’re optimizing based on behavioral data signals alone, you risk mistaking interest for purchase intent. How do you drive incremental lift?

Neustar PageAdvisor® bridges the anonymity gap by providing the user preference, demographic, and purchase propensity data you need to deliver relevance and maximize the potential of your website visitors. Our identity layer works hand-in-hand with your website personalization to provide a targeted and relevant experience every time.

Understand Your Non-Authenticated Users

Even visitors who have previously visited your site may not authenticate every time. PageAdvisor builds on your existing CRM data, comparing it against our industry-leading, authoritative Neustar OneID®, providing the privacy-friendly data points you need to serve a relevant experience. No longer is authentication a prerequisite to personalization.

Personalize the Customer Experience in Real Time

What if you could present targeted creative and offers to your website visitors, even when you have little to no information about them? With PageAdvisor, you can. Using Neustar’s proprietary analytics and segmentation platform, PageAdvisor gives marketers access to thousands of consumer attributes that can be used to segment visitors, inform the customized website experience, increase visitor interaction, and drive greater conversion.

Whether customers or prospects, unknown or non-authenticated, PageAdvisor provides the complete customer insights you need to deliver a meaningful customer website experience in real time.

Apply Website Learnings Across Your Enterprise

Neustar PageAdvisor insights don’t end with your website. Take those same audiences and personalize across all experiences, online and offline. PageAdvisor is part of PlatformOne, an integrated marketing platform that constructs a single, accurate view of your customers and prospects across all touchpoints: website, paid media, call center, and more. And with Neustar Professional Services, you always have experts on-hand to assist with the modeling, personalization, and activation of your audience data. Your customers demand a personal experience across every channel. PageAdvisor makes it possible.

How Neustar PageAdvisor Works

After onboarding your CRM data, place the Neustar pixel on your website. With every site visit, Neustar will immediately return attribute or CRM data that your website optimization platform will use to serve a personalized experience.

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