Actionable Intelligence for Higher Education Marketing
Marketers in higher education marketing are becoming increasingly savvy with the use of consumer data and marketing analytics to ensure that their resources and budgets are utilized to their optimum capacity. Schools, universities and their agencies are also under increasing pressure to improve how they generate prospective student inquiries and convert enrollments while remaining cognizant of new federal standards and regulations. In this ever-changing industry, education marketers are turn to Neustar for solutions to help find the right prospective students, communicate to them in a timely and relevant way to get the most out of their marketing dollars and effort invested. Neustar’s Verification, Scoring and Marketing Analytics solutions help colleges and universities improve inquiry quality and the prospective student experience.
Attracting the Ideal Student from Inquiry to Enrollment to Graduation
Colleges and universities trust Neustar to help identify the best audience, better understand who those prospects are and message to them appropriately and, ultimately, connect and convert them. With Neustar solutions, clients identify and reach prospective students most likely to respond to messaging immediately. Neustar also helps ensure a shared definition of what a “good” inquiry is for the organization when working with lead vendors.
A 360° Approach to Higher Education Marketing
Neustar is the trusted provider of consumer insights and solutions that empower colleges and universities to make actionable decisions when interacting with large volumes of prospective students – one interaction at a time.
To successfully execute a comprehensive marketing strategy organizations need to understand who the best students are, where to find prospects that look like them, how to reach them, how to message to them and much more. Neustar has invested heavily in the education market over the years and now offers a suite of interactive solutions giving colleges and universities a comprehensive approach to marketing.
The Strategic Approach to Marketing Analytics
Neustar ElementOne® Analytics Platform is a proprietary web-based tool that helps schools and universities in the U.S. understand who their “best” students are and give them the insights to create marketing strategies to find prospective students that look more like them — on and offline. Using ElementOne, schools can promote to prospective students with the right message via the most appropriate media channel.
ElementOne provides unmatched granularity at the household level to accurately segment audiences using the clients own data (student, enrollment and/or graduation), syndicated data or a combination of both. With this insight, schools can grow core segments or identify underserved segments that are aligned with their business and execute targeted media planning, evaluate market potential, and create custom messaging by segment and location.
The Benefits — With the ElementOne Analytics Platform, schools can maximize the effectiveness of marketing dollars with accuracy, insight and speed by knowing exactly who to target, which channels to use and what message to deliver.
Next Generation Verification for Education
Neustar offers a suite of On Demand Verification solutions that provide a simple approach to verify that the consumer information provided is accurate and actionable. We query leads against Neustar’s authoritative insight engine, IANSM, at the moment of interaction to verify anything from a single contact point to multiple identifiers — phone number, mailing address, email address, wireless number, etc. By not only validating these identifiers are accurate, but also going the crucial step further verifying that the information provided belongs to that prospective student, clients can answer questions such as is the phone linked to the name? Is the phone mobile? Is the physical or email address linked to that name?
The Benefits — On Demand Verification delivers the answers that give colleges and universities the confidence to determine the best way to reach their prospects. By verifying the accuracy of the submitted information with Neustar, clients have the tools to increase contact rates. Furthermore, reducing the volume of leads returned to lead vendors and, ultimately, increase enrollment morale and productivity by helping to focus resources on verified and contactable prospective students.
Identify Your Best Students
Colleges and universities often just need to know the answer to simple Yes/No questions: “Will this prospective student be successful in the nursing program; is this inquiry likely to enroll in online courses; or will this person likely graduate from a campus-based program? Neustar is the trusted provider of Lead Scoring for schools that want to predict a specific behavior or answer an important question about a prospective student in order to optimize their internal processes, improve the student experience or increase the likelihood of conversion.
The Benefits — Neustar’s Lead Scoring solution instantly delivers the insights to identify the “right” students that schools are trying to attract and retain and message to them with relevant offers.
Go Beyond the Score
Neustar Custom Segmentation delivers the insights behind a prospective student to uncover more about them through general demographics, attitudes, behaviors, lifestyle, media/channel data and even more education specific attributes such as program interests. Schools and universities use custom segments to drive more intelligent strategic marketing activities with a consistent multi-channel approach. Custom Segmentation enables the identification of key growth opportunities in the marketplace for expansion of your programs and for benchmarking your performance against the industry.
The Benefits — Schools and universities can now instantly see more than just a score and create compelling and relevant messaging strategies for their various targets to turn more prospects into successful students.
Actionable Insights for Web Site Optimization
Neustar PageAdvisorSM offers the ability to personalize Web site landing pages to drive more conversions based on offline consumer data. Neustar delivers ElementOne analytic insights on consumers the instant they visit the Web site or landing page before any lead form information is captured.
The Benefits — Instantly display the optimal message or appropriate program to site visitors to increase relevant interactions with potential students and synchronize messaging across marketing channels.
Meet IANSM — The Engine Driving Actionable Insights
Neustar, is the trusted real-time information services and analytics provider, and the only one with IAN (Identifiers, Attributes and Network), the authoritative on demand insight engine. IAN powers a broad suite of complementary, multichannel consumer information solutions – including Identification, Verification, Scoring, Location, Caller ID, Online Display Ad Audience Targeting and Real-Time Analytics – to help clients make informed, actionable decisions in real-time when interacting with large volumes of consumers, one interaction at a time. As a result, America’s top online lead generation companies rely on Neustar’s authoritative, current and secure solutions to improve targeting, increase conversion rates, optimize customer experiences, and reduce transactional risks and costs.