J.D. Power Automotive Audiences Powered by AdAdvisor

Elevating the Standard for Automotive Segments

J.D. Power and Neustar have developed a one-of-a-kind automotive marketing solution that provides advertisers with greater precision, quality, and reach. This new dataset connects customer experiences to real audiences across multiple channels and devices.

J.D. Power’s Power Information Network (PIN) is the gold standard of automotive data. PIN receives updates from over 14,000 dealerships in the US, effectively capturing over 43% of vehicle retail sales. This dataset also goes deeper, providing data on incentives the buyer responded to, options chosen for the vehicle, and the exact date of sale, collected every single day. This gives advertisers unparalleled access to the details that allow them to deliver exactly the right message, to the right people, at the right time along their path to purchase.

With J.D. Power’s PIN data, combined with Neustar’s trusted OneID this partnership sets a new standard for automotive audiences.

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