AdAdvisor - Audience Insights
Audiences for Agencies
AdAdvisor provides audience insights that increase digital advertising relevancy fueled by the most authoritative consumer information available. AdAdvisor not only enables accurate targeting based on ZIP, age and gender, but also a wide range of attributes, including brand preferences, product affinities, and psychographic variables. In contrast to traditional behavioral targeting data providers—where a behavioral “segment” represents a single behavior based on a recent observation—our audiences are derived from our real-time consumer insight engine and make thousands of insightful behaviors available based on verified offline information.
AdAdvisor is driven by consumer data based on household level attributes, lifestyles and interests, and product preferences derived from the Neustar Customer Scoring and Segmentation™ platform. AdAdvisor uses Elements derived from this data to help you find new prospects and precisely target desired audiences.
AdAdvisor Elements represent a group of homogenous households linked to offline attributes, behaviors, custom profiles and demographics. Each individual element number indicates the likelihood of a household to exhibit a specific attribute or behavior, so you can find the online audience that is most likely to respond to your campaign.
Customizing the AdAdvisor Experience
An Audience Group in AdAdvisor is a collection of individual elements that are grouped together to represent a subset of the US population that has an affinity to a particular brand, product or service.
In an effort to help simplify the selection process for our clients and partners, we created the AdAdvisor Library, and keep it consistently updated. The AdAdvisor Library is a collection of hundreds of Audience Groups, visually represented in a standard PDF template.
The AdAdvisor Library categorizes the Audience Group reports into high level categories and sub-categories. In this portal, you can search for general products (for example: automobiles) or specific brand affinity (for example: Lexus), dependent on the audience you want to reach.