Optimize Your Marketing and Media Spend

Marketing Mix Modeling

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Understand Your Customers' Journey

Multi-Touch Attribution

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Measure Your TV Ad Performance

TV Measurement and Attribution

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Compare Your Plan and Budget to the Industry

Marketing Benchmarking

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Neustar in the News

Your Marketing Plan is Broken: Get the 4-Step Fix

In today's demanding, and ever-changing, omnichannel marketing world, meaningful customer experiences are a given. Still, many brand marketers lack the measurement plan to help them achieve their goals. Neustar VP of Market Strategy, Marc Vermut, lays out why a unified analytics approach makes the difference and the four steps to take to get there in this Adweek-featured article post.

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Forrester Wave

Neustar MarketShare Named the Leading Strong Performer in Forrester Wave

Neustar received top scores in categories that matter most to marketers i n the most recent Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018: Data Quality and Management, Methodology, Technology Platform, Partner Ecosystem, Market Presence and received high marks for being the only MMOS with identity at its core.

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Free Tool

How Does Your Marketing Spend Measure Up?

The Neustar MarketShare SpendCheck Snapshot tool uses our proprietary data to measure your marketing spend against industry standards, and provides you with analysis and recommendations on improving your ROI that you can share with your team.

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Product Resource

Are You Asking the Right Questions About Your Advertising?

The Neustar MarketShare multi-touch attribution (MTA) model, powered by OneID, connects online and offline data that gives marketers a full picture of their customers across channels, enabling them to better measure and optimize campaigns in real time.

 
 
 
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Case Study

USAA Gains Analytic Harmony from MMM (Media Mixed Marketing) + A/B Testing Integration

Learn the change management strategies that were essential to effective integration and adoption of these two powerful, and powerfully different, analytics solutions.

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Neustar in the News

The Marketer's Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?

Marketing analytic acumen must become a requisite for all marketing talent. It is no longer good enough to rely solely on a marketing analytics function to own measurement, says Neustar VP of Marketing Julie Fleischer for Adage.

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