Optimize Your Marketing Spend

Marketing Planning and Allocation

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Understand Your Customers' Journey

Multi-Touch Attribution

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Measure Your TV Ad Performance

TV Measurement and Attribution

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Compare Your Plan and Budget to the Industry

Marketing Benchmarking

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Product Resource

Are You Asking the Right Questions About Your Advertising?

The Neustar MarketShare multi-touch attribution (MTA) model, powered by OneID, connects online and offline data that gives marketers a full picture of their customers across channels, enabling them to better measure and optimize campaigns in real time.


Neustar in the News

Forbes: 5 Ways Brand Marketers Can Innovate With Analytics

Learn Neustar’s point of view on using analytics to drive growth and customer engagement.

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adage graphic showing marketers paradox

Neustar in the News

The Marketer's Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?

Marketing analytic acumen must become a requisite for all marketing talent. It is no longer good enough to rely solely on a marketing analytics function to own measurement.

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Product Resource

Smarter Data, Smarter Decisions

Advanced data technology is allowing brands to fine-tune their marketing with greater precision than ever before.


Find out how Neustar can help you succeed in the connected world.

Contact Us Give us a call 1-855-898-0036