Optimize Your Marketing Spend

Marketing Mix Modeling

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Understand Your Customers' Journey

Multi-Touch Attribution

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Measure Your TV Ad Performance

TV Measurement and Attribution

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Compare Your Plan and Budget to the Industry

Marketing Benchmarking

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Free Tool

How Does Your Marketing Spend Measure Up?

The Neustar MarketShare SpendCheck Snapshot tool uses our proprietary data to measure your marketing spend against industry standards, and provides you with analysis and recommendations on improving your ROI that you can share with your team.

Calculate Your Budget Now

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Product Resource

Are You Asking the Right Questions About Your Advertising?

The Neustar MarketShare multi-touch attribution (MTA) model, powered by OneID, connects online and offline data that gives marketers a full picture of their customers across channels, enabling them to better measure and optimize campaigns in real time.


Case Study

USAA Gains Analytic Harmony from MMM (Media Mixed Marketing) + A/B Testing Integration

Learn the change management strategies that were essential to effective integration and adoption of these two powerful, and powerfully different, analytics solutions.

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Neustar in the News

Forbes: 5 Ways Brand Marketers Can Innovate With Analytics

Learn Neustar’s point of view on using analytics to drive growth and customer engagement.

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Neustar in the News

The Marketer's Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?

Marketing analytic acumen must become a requisite for all marketing talent. It is no longer good enough to rely solely on a marketing analytics function to own measurement.

Read the Adage Article

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Find out how Neustar can help you succeed in the connected world.

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