The Neustar MarketShare multi-touch attribution (MTA) model, powered by OneID, connects online and offline data that gives marketers a full picture of their customers across channels, enabling them to better measure and optimize campaigns in real time.
Learn Neustar’s point of view on using analytics to drive growth and customer engagement.
Marketing analytic acumen must become a requisite for all marketing talent. It is no longer good enough to rely solely on a marketing analytics function to own measurement.
Advanced data technology is allowing brands to fine-tune their marketing with greater precision than ever before.
Find out how Neustar can help you succeed in the connected world.
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