The power of connection is the biggest trend impacting CPG and retail marketers today. The modern shopping experience has radically changed, transcending in-store to now include online, mobile, desktop and direct mail touchpoints. Connecting the digital and physical worlds, online and offline, across people, places and things, will make all the difference for successful marketing. People buy products - devices don't. And understanding households is as important, if not more so, than understanding individuals for many categories. Identity matters. With the right identity, comes intelligence. With the right intelligence, comes customer-obsession and competitive advantage. The customer journey takes place across myriad channels, but no matter where the ultimate purchase is made, marketers and retailers need to understand the journey and plan for omnichannel retail. But, how do they make the shopping experience personal, pleasant and frictionless across devices to deliver the best shopping experience?
CPG companies and retailers have valuable CRM and transactional data to help identify current customers, while also driving segmentation and modeling to find new prospects. With the right data and a singular, consistent view of the customer, marketers can truly begin to understand the customer journey, engage with that customer personally, and measure the interaction for greater insights. By taking advantage of Neustar's unparalleled and trusted identity resolution, you can confidently know who your customers are, how they're finding you, and how to reach them no matter what online or offline channels they're using. With Neustar's end-to-end Marketing Solutions, you can know everything about your customers and prospects, manage the customer experiences, measure the effectiveness of your marketing campaigns, and learn how to make them better in a single platform. With persistent cross-channel and cross-device consumer identity, you can attribute which audiences, channels and tactics are contributing the most toward sales conversion to maximize growth and profitability. And with Neustar Localeze, our online listings management solution, you can control how your stores, products and services are displayed in search listings to maintain real-time accuracy when customers look up your information.
Financial services companies are in a constant battle with the competition for customers. You have to balance keeping your loyal customer base happy, while trying to bring new customers into the fold. In that effort, what's the best way to allocate your marketing budget? You also want to encourage your customers to take advantage of the convenience of self-service digital interactions, while benefiting from the operational efficiencies that provides.
Our comprehensive suite of Marketing Solutions that leverage industry-leading identity resolution can help you find new and profitable customers, then keep them engaged from the home page to the final sales conversion using the right messaging. We also have the most advanced marketing analytics solution in the industry with multi-touch attribution and marketing mix modeling that can help you plan future campaigns with confidence. And with our Enhanced Caller ID solution, you can control your branding every time your call center reached out to a consumer, raising the game on your customer experience. One partner, multiple solutions, the complete marketing package for your organization.
For many consumers, the car buying experience can be daunting and lead to feelings of angst, regret or the fear you may have made the wrong choice or left money on the table. Not only is buying a car a huge investment, a consumer averages just one purchase per decade. This means the shopping journey can be a long and extensive research process, with many brands and options under consideration. Staying engaged with your potential buyer throughout the purchase journey is critical to keeping your brand top-of-mind.
With our trusted identity solutions that bridge the online and offline worlds, we provide the customer intelligence that helps ensure your marketing targets a genuinely interested buyer instead of a 10-year-old who is a huge fan of sports cars. In the not-too-distant future, the connected car is going to change the way all automakers think about big data. One report estimated that by 2020, the market for data leveraged from automobiles will reach $14.5 billion. Neustar can ensure you have the advanced analytics solutions in place to harness that data and pull the relevant insights, allowing you to take a larger piece of that multi-billion dollar pie, plus build stronger and more personalized messaging to customers so you see a better ROI. And finally, with our online business listings service, we can ensure all the dealerships in your network can control the information that's published about them so details like their phone number, address and hours of operation is current and accurate.
Often, you only have a few seconds to grab someone's attention on the web. To be heard, you need to make sure you know who is on the other end of the interaction, no matter how you're communicating with them. Your need to know how to personalize your content, in real-time, to ensure the right message is getting to the right person at the right time.
Neustar's comprehensive suite of cutting-edge solutions ensures you have the best tools to create a connected customer experience. We are on the only Information Services provider that caters to online travel agencies and global distribution systems, with solutions for personalization, mobility and call centers. Our trusted identity bridges the divide between the consumer and their device, so you can learn more about their travel interests - even if they don't log in. Manage your communications, activate on leads, and improve your ROI and marketing efficiency. Our Enhanced Caller ID solution and its customization options for mobile go far beyond the anonymous 10-digit number, elevating the brand experience to new heights when you need to connect with a customer, especially if they're traveling.
Consolidation and network transformation keep competition fierce across the communications and technology landscape. You have to actively seeking out new users to grow your customer base while also delivering for your current customers with a seamless, omnichannel experience. And with the proliferation of connected devices, including IoT, that's expected to reach more than 20 billion by 2020, are you fully prepared to organize and glean insights from the massive amounts of data they will provide that can be leveraged to increase revenue?
Let us show you how Neustar can be your one-stop-shop that allows you to grow your bottom line, using cutting-edge marketing solutions that offer industry-leading identity resolution that allows you to market smarter and more efficiently. Plan your marketing campaigns with precision using our IDMP, or discover how much your marketing is contributing to sales using multi-touch attribution analytics solution. And to truly elevate the customer experience, our Enhanced Caller ID solution allows you to identify your brand with trust whenever you reach out to a customer rather than just a generic 10-digit number.