Identity Data Management Platform (IDMP)

With a single persistent view of identity, organizations can create a deeper understanding of their customers, synthesize smarter cross-channel experiences, and accurately predict and refine marketing performance.

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Data Onboarding

Trust your customer data to the most precise, scalable, secure, and privacy-friendly data onboarding solution in market.

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Customer Intelligence

Connect digital signals with offline identity to get the freshest, most enriched, and up-to-date customer data.

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Customer Scoring and Segmentation

Know who your best customers are, which channels to reach them on, and when they are most likely to convert.

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Measurement Analytics

Get a holistic, transparent view of your marketing performance – and a full view of your customers – across all channels with our unified suite of top-down and bottom-up measurement and analytics solutions.

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Data Science Development Kit (DSDK)

Direct access to raw event level data from both online and offline signals delivered in a flexible, portable data science environment, to make it work harder for your organization.

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Neustar IDMP Named a Leader in the Forrester Wave

Neustar IDMP is the only DMP built on an end-to-end system of Identity, so marketers can advertise to people, not cookies or devices, across all touchpoints, including Walled Gardens like Google and Facebook. Better insights, targeting, creative, and returns start with knowing who is on the other end of the impression.

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2017 Forrester Wave Best DMP


Everything is connected


The Fatal Flaws with DMPs

Is Your DMP targeting cookies and devices or people? Listen in as Susan Bidel, Forrester Senior Analyst and John Baronello, AllState talk with Julie Fleischer about using identity to solve problems created by traditional DMPs.

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Client Success

CBR + Segmentation and Planning

Better segmentation means a faster-flowing pipeline. See how CBR increased conversions “by multiples of ten.”

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2016 Digiday Award for Neustar PlatformOne logo


Winner: Best DMP

Everyone wants to offer a personalized customer experience. With Neustar PlatformOne, achieve it with a consistent view of customers at every touch point.

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Find out how Neustar can help you succeed in the connected world.

Contact Us Give us a call 1-855-898-0036