"Marketing" Articles

What It Really Means to Have Identity in Marketing

Zarnaz Arlia
by Zarnaz Arlia June 22nd, 2017
What It Really Means to Have Identity in Marketing

Many of the marketing data service providers claim to have identity resolution to enhance “people-based” marketing. Here’s why Neustar is the true industry leader when it comes accurately identifying customers. Read Full Article

What Does It Mean to Be a Marketing Analytics Genius?

Jason Masini
by Jason Masini June 8th, 2017
What Does It Mean to Be a Marketing Analytics Genius?

The extended deadline to submit an entry for the 2017 ANA Genius Awards is fast approaching on June 16. This is the final submission call for the most prestigious award in marketing analytics. Read Full Article

Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave

Jason Masini
by Jason Masini June 6th, 2017
Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave

Neustar IDMP earns the most coveted designation, with Forrester citing our identity resolution as one of the key differentiators that marketers should consider from our platform over competitor offerings. Read Full Article

How Strong is Your Customer Graph?

Peggy Liao
by Peggy Liao May 11th, 2017
How Strong is Your Customer Graph?

A connected customer graph offers marketers the ability to establish a comprehensive, up-to-date, and reliable view of their customers. This 360-degree view allows marketers to not only identify and target high-value prospects; it gives them the foundation for continued customer satisfaction as their relationship grows with customers after the first conversion. Read Full Article

Follow the Lead of Tourney Winners, Ensure Your Team Is on Same Page

Jason Masini
by Jason Masini March 16th, 2017
Follow the Lead of Tourney Winners, Ensure Your Team Is on Same Page

Marketing teams can connect better with their customers and each other when everyone is using the same playbook, just like the best teams in the basketball tournament. Read Full Article