"Marketing" Articles

Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

Jason Masini
by Jason Masini August 9th, 2017
Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

In a case study looking at three luxury retailers, our multi-touch attribution solution details how advertising on Pinterest proved to be a valuable investment for them with a 28:1 return and impressive engagement. Read Full Article

Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

Zarnaz Arlia
by Zarnaz Arlia July 25th, 2017
Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

The 2017 Ad Age Fact Pack on the Leading National Advertisers shows some fascinating stats in how brands advertise their products, and how much they spend to do it. Read Full Article

Voices of the Engagement Economy: Steven Wolfe Pereira

Jason Masini
by Jason Masini July 13th, 2017
Voices of the Engagement Economy: Steven Wolfe Pereira

Neustar’s Steven Wolfe Pereira answers questions from Marketo’s Karen Steele in how he sees marketing evolving and the importance of connecting with your customers on a human level, not just a business level. Read Full Article

It's Time to Market to People, Not Devices

Julie Fleischer
by Julie Fleischer June 30th, 2017
It's Time to Market to People, Not Devices

Learn how Allstate partnered with Neustar’s Identity DMP and created a competitive advantage by marketing to people, not profiles. Read Full Article

Using Customer Identity to Give Flyers the Service They Want

Kristin Rosmorduc
by Kristin Rosmorduc June 26th, 2017
Using Customer Identity to Give Flyers the Service They Want

Airlines face stiff competition for customers, who are increasingly seeking personalized marketing when they’re thinking about booking a trip. Trusted customer identity can go a long way toward making sure your messaging makes a smooth landing. Read Full Article