"Marketing" Articles

As Budgets Ebb, New Opportunities Arise for Analytics-Minded Marketers

David Pollet
by David Pollet November 30th, 2017
As Budgets Ebb, New Opportunities Arise for Analytics-Minded Marketers

A recent Gartner CMO survey that showed that marketing spend in 2017, as a percent of overall revenue, is down from 12.1% in 2016 to 11.3%. A smart and strategic analytics partner can help you work through internal challenges and frictions with internal stakeholders and identify the best solutions to help set your organization up to reach and exceed goals, both in the short and longer term. Read Full Article

The "Secret Sauce" For Any Viral Marketing Campaign? Predictive Analytics

Ian Martin
by Ian Martin November 8th, 2017
The "Secret Sauce" For Any Viral Marketing Campaign? Predictive Analytics

What happened to McDonald's as a result of their failed Szechuan sauce response should be a lesson about how predictive analytics can inform the steps any brand can take when presented with a viral marketing opportunity. Read Full Article

The Super Bowl Conundrum for Advertisers — Is 30 Seconds of Brand Exposure Worth $5 Million?

Zarnaz Arlia
by Zarnaz Arlia October 24th, 2017
The Super Bowl Conundrum for Advertisers — Is 30 Seconds of Brand Exposure Worth $5 Million?

The football game is watched by hundreds of millions of actively engaged consumers every year who actually look forward to watching the commercials. But how do you know if it’s the right investment for your marketing budget? Read Full Article

7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016

Jolene Wiggins
by Jolene Wiggins October 24th, 2017
7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016

Gravy Analytics looked at consumer purchase behavior during the 2016 Black Friday holiday shopping season to help predict what we might see in 2017. Read Full Article

Does Apple’s Latest Update Signal a Cookie That’s Crumbling?

Devon DeBlasio
by Devon DeBlasio October 6th, 2017
Does Apple’s Latest Update Signal a Cookie That’s Crumbling?

A new release from Apple to address consumer privacy concerns is having a direct impact on MacOS High Sierra desktop and mobile web cookie performance. With blind spots across the customer journey, organizations will need to look beyond solely cookie-based measurement and attribution if they want the complete customer picture. Read Full Article