"Marketing" Articles

Unified Marketing Impact Analytics: A Q & A with Forrester Research

MarketShare
by MarketShare February 28th, 2017
Unified Marketing Impact Analytics: A Q & A with Forrester Research

UMIA is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. Read Full Article

Personalization Begins and Ends with the Quality of Your Data

Jason Masini
by Jason Masini February 24th, 2017
Personalization Begins and Ends with the Quality of Your Data

According to a recent eMarketer study, almost three-quarters of retailers in North America have listed “Personalization” as their #1 priority for 2017. Better data through marketing analytics can be the solution to create better customer relationships. Read Full Article

A Strong Marketing Analytics Playbook Leads to a Winning Team

Jason Masini
by Jason Masini February 1st, 2017
A Strong Marketing Analytics Playbook Leads to a Winning Team

The Falcons and Patriots need a solid game plan to win Sunday’s game. Neustar’s GameDay Playbook can make your business a winner using marketing analytics. Read Full Article

It's Time For The CMO And CFO To Get Connected: BFFs Of The C-Suite

Steven Wolfe Pereira
by Steven Wolfe Pereira January 6th, 2017
It's Time For The CMO And CFO To Get Connected: BFFs Of The C-Suite

Today's executives know they need to be collaborating more. This is especially true for the CMO and CFO. A new Forrester survey highlights the need for continued collaboration between these two leaders. Read Full Article

Neustar Announces Landmark Advanced Marketing Attribution Analytics Partnership With Facebook

Maria Kiskis
by Maria Kiskis September 26th, 2016
Neustar Announces Landmark Advanced Marketing Attribution Analytics Partnership With Facebook

This week, Neustar and Facebook announced a landmark partnership to enable marketers to better understand campaign results on Facebook, Instagram, and Audience Network. It is exciting to see our partnership come to life for new advanced marketing analytics in both multi-touch attribution (MTA) and marketing mix modeling (MMM). Read Full Article