"marketing" Articles

What’s the Buzz at AdWeek? Join Neustar and Find Out.

by Peggy Liao September 19th, 2016
What’s the Buzz at AdWeek? Join Neustar and Find Out.

As marketers around the world gear up for AdWeek, three areas have emerged as hot topics for 2017. Join Neustar for discussions of television vs. mobile, data-driven insights, and location-based marketing. Read Full Article

Getting TV Attribution Right

by Haun Li August 3rd, 2016
Getting TV Attribution Right

Critical actions and insights you need to get TV attribution right. Read Full Article

Business or Pleasure? Customer Motivation Matters When it Comes to Marketing ROI.

by Peggy Liao July 18th, 2016
Business or Pleasure? Customer Motivation Matters When it Comes to Marketing ROI.

The reason for travel changes a customer’s key motivations and should drive marketing decisions. The Frequent Traveler audience in Neustar AdAdvisor targets this group. Read Full Article

Neustar and Experian Announce Omnichannel Onboarding Partnership

by Peggy Liao June 30th, 2016
Neustar and Experian Announce Omnichannel Onboarding Partnership

This new partnership gives marketers advanced data onboarding solutions that can be used to enhance addressable coverage and expanded activation options across direct match partners in addressable media channels, including mobile, display, email and TV. Read Full Article

New movie marketing research reveals Twitter Ads deliver increased ticket sales

by Mark Jackley June 13th, 2016
New movie marketing research reveals Twitter Ads deliver increased ticket sales

Whether it’s the first day of filming or the red carpet premiere, Twitter is now a key part of the marketing mix for movies. In 2015, there were more than 400 films with an official Twitter handle, from studio blockbusters like “The Martian” (@MartianMovie) to indie darlings like “The Danish Girl” (@DanishGirlMov). Even more eye-opening is the fact that in 2015 we saw over 165 million movie-related Tweets globally. Read Full Article