At AdExchanger’s Industry Preview 2015 event, a group of leading analytics professionals, including MarketShare Co-Founder & CEO Jon Vein, discussed where attribution is headed in 2015.

Topics ranged from how to know your predictive software is right, driving programmatic buys through smarter analytics, the critical difference between outcomes data (such as sales and revenue) and intermedia data (such as site visits and clicks), and much more.

Watch the full session below: