Webinar: When Marketing Meets Analytics—An Attribution Love Story
Love is immeasurable, and finding your match can be tricky. But in marketing, measurement and attribution are everything. They’re part of the perfect match between marketing and brand success.
On Thursday, February 9, 2016 at 1:00pm ET, AdWeek will host a Neustar-sponsored webinar: When Marketing Meets Analytics: An Attribution Love Story. Join Forrester Research Senior Analyst, Tina Moffett; Kantar Shopcom CEO, Katie Casavant; and Neustar’s SVP of Strategy, Jon Vein as they discuss the latest best practices for measurement and attribution in today’s omnichannel world.
In this webinar, you’ll learn:
- Methods most often utilized to measure and attribute marketing effectiveness, and the use cases in which these methods are most effective
- Similarities and differences between closed loop measurement and multi-touch attribution, and how they compare
- How to overcome common challenges with implementing these solutions, and why identity is key
- Tips and pitfalls to be aware of when evaluating marketing attribution technologies
Don’t miss this unique opportunity to learn more about marketing measurement and attribution. Register today for this webinar.