MarketShare models tend to show that lifts from media, especially internet media, can be 50% higher or more for the holiday season. Typically, conversion factors from queries to revenue are about .2 to .3.

The query trends below suggest that queries for these top 6 retailers are up 25-30% for this year versus last year. Using our conversions, we predict retail sales will be up 5-9% year on year, with a median of 6.8%.

What do queries show for your brand?

Holiday search volume for major retailers

Source: Google