Neustar a Visionary in Gartner's Latest Magic Quadrant
Today we’re proud to announce that Neustar is once again a Visionary in Gartner’s newly released Magic Quadrant (MQ) for Digital Marketing Hubs1. This is the second independent evaluation of PlatformOne by a major analyst firm, and we’re happy to be recognized for our completeness of vision and ability to execute.
Magic Quadrants are followed by technology buyers and industry analysts to understand the relative strengths of vendors offering a particular solution. To determine which quadrant (if any) a vendor belongs in, Gartner analysts speak with the product teams and executives, as well as customers and prospects.
As a Visionary, Neustar is well positioned exactly where it matters in the marketplace, aligning closely with the needs of clients. Visionaries also provide a high degree of innovation, which makes them safe bets—a particularly important strength, considering the inherent complexity in selling marketing hubs. In fact, Gartner analysts will often recommend vendors in the Visionary quadrant over Leaders when their focus better meets client needs. In Neustar’s case, Gartner has recommended PlatformOne for mid-to-large sized B2C or B2B enterprises focused on analytics and multichannel relationships marketing in the U.S. For marketing technology today, this is a sweet spot.
A key differentiator for Neustar is our identity management framework. Because our solution offers real-time validation of consumer identities against authoritative offline sources, it provides a consistent view of customers—including anonymous ones—across marketing programs and processes. That validity serves as the baseline for effective communication. Without it, all that marketers have is a fragmented view of their customers. Neustar was recognized as being the only vendor to provide its clients with a complete, cohesive, and authoritative picture of their customers.
Equally noteworthy is that we’ve been considered a Visionary—twice—in less than two years after the launch of PlatformOne. We’re proud to be seen in this short amount of time as paving the way in marketing technology, particularly in the rapidly changing space of marketing analytics.
1Gartner, Magic Quadrant for Digital Marketing Hubs; Andrew Frank, Jake Sorofman, Martin Kihn, Christi Eubanks, 05 January 2016
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