The Digiday Signal Awards — the Digiday awards program established to recognize and honor the technology companies setting the standards in an ever-changing marketing industry — has named MarketShare DecisionCloud(TM) the Best Predictive Marketing Platform for 2015.

The Signal Award winners across multiple categories were selected from 85 finalists in all, including a wide range of leading blue chip technology providers such as IBM, Microsoft, Oracle, and others. In addition to taking top honors in the Predictive Marketing Platform category, MarketShare DecisionCloud was also named a finalist in three additional Signal Award categories: 1) Attribution Solutions; 2) Cloud Platforms; and 3) Marketing Automation Platforms & Modeling Solutions.

The Awards were presented at a special reception on September 24th in New York City.

MarketShare DecisionCloud is MarketShare’s advanced marketing analytics platform of software applications that deliver a complete, holistic analysis of all marketing activities. It guides key marketing decisions for many of the world’s biggest brands including Ford, Hilton, Neiman Marcus, and Williams-Sonoma.

With forward-looking guidance an increasingly critical differentiator for marketing success, this recognition clearly demonstrates the value MarketShare DecisionCloud offers both marketers and brands in driving outstanding marketing results.

To learn more about MarketShare DecisionCloud, visit Marketing.Neustar/Marketing-Analytics.

To learn more about the Digiday Signal Awards winners, read the Digiday Signal winners’ announcement