Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave
The Wave is out, and we’re happy to report that the Neustar IDMP is a Leader.
On June 1, we were thrilled to learn that in the recent report, The Forrester Wave™: Data Management Platforms, Q2 2017, we earned the most prestigious designation — a Leader. We take the Forrester Wave, and this honor, very seriously. Forrester is the leading voice in identifying marketing’s best-in-class technology solutions.
Because we all now live in a connected world that lives both online and offline, Neustar values identity as a grounding principal. Identity allows marketers to know definitively who they are talking to so they can build stronger customer relationships. To help them understand their customers better, we have built an IDMP – an Identity Data Management Platform – instead of just a DMP.
Identity is either an advantage brands have, or ones they are giving away. It’s what is going separate marketing’s winner and losers in the 21stCentury. The industry is catching on, and while most data providers talk about identity, Neustar is the only company that can truly deliver holistic, authoritative and trusted identity because we’ve been connecting people, places and things for over 20 years.
The Forrester report said, “Neustar, through its onboarding capabilities, has access to offline personally identifiable information (PII) at the individual and household level … derived from over 200 sources, amassed over the past 20 years. This lies at the heart of the company’s identity capabilities and its vision of a connected world impelled by data-driven intelligence.”
We are also pleased to note we earned the highest marks available from Forrester in the Data Analysis and Corporate Strategy criteria, which we believe reinforces the power of our vision and the strength of our performance.
If you couldn’t tell already, we feel identity is a crucial element in a brand’s marketing mix. In fact, we built our IDMP around the idea of end-to-end identity. From segmentation and targeting, to activation, through to granular measurement, our platform uses a single, holistic and trusted system of identity that bridges online and offline, devices and touchpoints, content and commerce, products and services.
It’s a main reason that a number of brands have been deploying the Neustar IDMP in their organizations over the last few months.
Download your free copy of the Forrester Wave on DMPs today, courtesy of Neustar!