Introduction Letter from the Co-CEO of MarketShare, Wes Nichols
One thing has not changed; our clients still need to hit their numbers. And it has never been more difficult.
We were founded in 2005 with the belief that the tools available to companies for business intelligence - media mix models, experimental design, customer analytics, and numerous other methods and tools on the market, were just too simple for what is an entirely different world. So we set out to create the world’s most advanced analytics platform – a solution that objectively, accurately and scientifically (with no black box!) captures the actual impact of your marketing, sales, R&D and distribution investments. And the results have been astonishing.
Our cross-media analytics are considered the only viable solution capable of truly measuring – predictably – the impacts of all business drivers on each other, and on revenue. How TV impacts search; how social media impacts retail sales; how trade funds and brand investments work together. This is not your father’s backwards-looking analytics – this is real-time, forward-looking, cross-media analytics and software at the most state-of-the-art. We are confident you will value our vision: we call it the Transparent Future. Where there is no ambiguity about what is really driving revenue. Where information drives significant improvements in performance and decision making. And where we help you get to your customers – the digital natives as well as the rest of us – in the most innovative, cost-effective and efficient manner possible.
And we look forward to sharing the results with you.