In the personalized marketing era, consumers want brands to tailor messages to them. The thing is, brands are having a rough go at it.

According to a recent survey of 100 Digiday readers, more than half (53 percent) reported that they either “always” or “often” struggle to personalize messages at scale.

Check out this personalized marketing glossary and guide to learn more about the technologies and terminology that help marketers personalize their dialogue with customers.

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This infographic was originally posted on Digday on July 15, 2014