Facebook “Likes” Neustar and Other News from AdWeek
What do Jessica Alba, Mario Batali, Sheryl Sandberg, Ethan Hawke, and Neustar executives have in common? All walked the same stages and held audiences in rapt attention last week at AdvertistingWeek 2014 in NYC. This was a great week to talk transformation, data, brands, and creating great content. And while, say . . . Kevin Spacey, had a slightly different perspective than Neustar’s Yosha Ulrich-Sturmat, both kept their audiences engaged and stirred vigorous debate in the crowd.
Unable to be in New York for the dramatic swings in weather that is autumn in the Big Apple? Missed the live streams over the event? Here are some favorite recaps of the excitement for the week:
Facebook-Omnicom-Neustar partnership announced: Last week, across various venues, leaders from these three brands announced the partnership to help drive Facebook’s “People-Based Marketing” initiative. The launch of Atlas - their ad serving and measurement platform - gives marketers and agencies the insight to guide brand journeys and create impact in new ways. It leverages anonymized data from real people and real actions.
Neustar execs take the stage: Lisa Joy Rosner, Yosha Ulrich-Sturmat, Lisa Peterson, and Rob Gatto all took the stage to address specific needs of the audience. Across their 4 sessions, Neustar executives drew over-capacity crowds and captivated their audiences. From showing our products to showcasing our ideas, Neustar had a good week in New York.
The elephant in the room: Strategically placed, the Neustar experience booth drew tons of traffic from attendees as they connected to the idea of Identity Matters. They tweeted to get ribbons reflecting their identity. We reported that data back to the audience during Lisa Joy’s keynote (Key finding – a large percentage of advertising people relate to Don Draper!)
Press, press, and more press: Great few weeks around the show for press and media coverage. Here is just a sample of the buzz:
Identity Matters: The Key to Being Relevant in Today's World
By Lisa Joy Rosner, Neustar CMO 09/30/14
By Yosha Ulrich-Sturmat, Neustar VP Product Marketing 10/01/14
Facebook Atlas removes cloak to push ads around web
By Abby Smith, The Westside Story, 9/29/14
Facebook announces the new Atlas: a cross-platform ad network
By Justin Lafferty, Inside Facebook, 9/29/14
Facebook Gets More Personal with Atlas
By Paula Bernier, Tech Zone 360, 9/29/14
Everything You Need to Know About Facebook’s Launch of Its Revamped Atlas Ad Platform
By David Cohen, AllFacebook, 9/29/14
The Morning Download: Facebook Ad Platform Injects More Data Into Social Media Campaigns
By Tom Loftus, Wall Street Journal "CIO Journal”, 9/29/14
Facebook Rolls Out Atlas Ad Service to Better Track User Activity
By Brittany Umar, 9/29/14
Facebook (FB) Launches New Atlas Ad Platform
No Author, Street Insider, 9/29/14
Omnicom Partners With Atlas To Launch New Ad Serving Platform (mentions the 9/30 IAB Mixx session w/ Rob)
No Author, RTT News, 9/30
Congrats to the entire team for a great event. Our presence was felt at AdWeek and we have direct feedback from business leaders that this was a phenomenal show for us.