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Customer journey analytics is a practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints. Marketers can then use the information gathered over time to optimize the interactions and predict the behavior of their customers in the future.

To provide a better understanding of customer journey analytics, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester. That session has been summarized in the newly released document, Forrester Q&A: Customer Journey Analytics.

The Q&A explains:

  • Different analytical approaches to journey analytics
  • The benefits of customer journey analytics
  • How companies use customer journey analytics to learn about customers and enhance interactions

  • How to get started with customer journey analytics

Download the document to learn more about how customer journey analytics can help you to connect better with your customers.