MarketShare would like to congratulate USAA for winning the first annual Marketing Analytics Leadership Award. The USAA team took home a $50,000 award, which they are donating to the Fisher House Foundation.

The award was presented Oct. 5th at the annual ANA Masters of Marketing conference in Phoenix, AZ. Created to promote the accelerated adoption of analytics in the planning and measurement of marketing investments, it was awarded by the ANA and presented by MarketShare.

USAA's winning submission was selected by a prestigious panel of 8 judges, including Jim Stengel (former GMO of P&G), Claire Huang (CMO, JPMorgan Chase), Mike Hanssens (Professor of Marketing, UCLA Anderson School of Management), and Becky Saeger (former CMO, Charles Schwab). Additionally, conference attendees were able to vote for the winner, with attendee votes counting for 20% of the overall score.

The 3 finalists were USAA, Fidelity, and Lego. Thanks to all of the participants for their submissions.

For more information about the Marketing Analytics Leadership Award and to sign up for notifications about the 2014 award, please visit

On stage at the ANA Masters of Marketing conference: the winning USAA team being presented a $50,000 check by Bob Liodice, President and CEO of the ANA, and Pat LaPointe, MarketShare EVP.