December 12th, 2017
Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the ...
December 6th, 2017
To successfully meet growth targets, modern marketers have to make every dollar count. And one of the best ways to ...
November 30th, 2017
A recent Gartner CMO survey that showed that marketing spend in 2017, as a percent of overall revenue, is down ...
November 8th, 2017
Predictive analytics can inform the steps brands, like McDonald's, can take when presented with a viral marketing opportunity.
October 24th, 2017
The football game is watched by hundreds of millions of actively engaged consumers every year who actually look forward to ...
Gravy Analytics looked at consumer purchase behavior during the 2016 Black Friday holiday shopping season to help predict what we ...
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