"Marketing Data" Articles

Customer Identity Management: What It Is, Why It Matters, How It’s Done

Ryan Engle
by Ryan Engle July 13th, 2018
Customer Identity Management: What It Is, Why It Matters, How It’s Done

Truly knowing who your customers are is crucial to people-based marketing. It goes far beyond cookies, clicks, and email addresses. Having a full picture of each customer, and identifying their likes, dislikes and shopping patterns both online and offline are key. Read Full Article

Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Michael  Schoen
by Michael Schoen July 5th, 2018
Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Are you having a hard time identifying customers interacting with you across multiple channels? If the answer is yes, you’re not alone. Many brands struggle to tie all these touchpoints together into a single identity. We’ve got 3 pieces of advice to share. Read Full Article

Will GDPR Kill Our Data-Driven Future?

Julie Fleischer
by Julie Fleischer June 19th, 2018
Will GDPR Kill Our Data-Driven Future?

Modern marketers have come to love what data can show them. Today’s customer insights and personalization are possible because of data. So is GDPR going to ruin everything? Fortunately, the answer is no. Data with integrity will improve your people-based marketing. Read Full Article

GDPR: Don’t Let a Good Data Crisis Go to Waste

Steven Silvers
by Steven Silvers June 1st, 2018
GDPR: Don’t Let a Good Data Crisis Go to Waste

With the implementation of GDPR, brands are going to be left searching for customer insights. But with change comes opportunity. Brands now have the chance to truly rework how they gather data in order to have more meaningful connections with their true customers. Read Full Article

Use Data Like an Omnichannel Marketer to Succeed as an Omnichannel Retailer

Marc Vermut
by Marc Vermut May 29th, 2018
Use Data Like an Omnichannel Marketer to Succeed as an Omnichannel Retailer

The customer journey has changed. To ensure you are engaging with your high-value customers, it takes an all-encompassing marketing effort that goes across all your online and offline channels. Here are 7 steps your organization can take to hit all the right notes. Read Full Article