Marketing Analytics - Page 7

June 8th, 2017

What Does It Mean to Be a Marketing Analytics Genius?

The extended deadline to submit an entry for the 2017 ANA Genius Awards is fast approaching on June 16. This ...

May 11th, 2017

A connected customer graph offers marketers the ability to establish a comprehensive, up-to-date, and reliable view of their customers. This ...

February 28th, 2017

UMIA is a blend of statistical techniques that assigns business value to each element of the marketing mix at both ...

February 1st, 2017

The Falcons and Patriots need a solid game plan to win Sunday’s game. Neustar’s GameDay Playbook can make your business ...

January 6th, 2017

Today's executives know they need to be collaborating more. This is especially true for the CMO and CFO. A new ...

April 13th, 2016

Marketers want a clear way to decide how much value each channel or campaign adds to their companies’ success. But ...