Marketing Analytics Posts
4 Ways You’re Misreading Your New Holiday Customers
Common misconceptions about the Lifetime Value of holiday shoppers versus the benefits of off-season and remarketing for new customer acquisition.
Analysis: To Drive Ticket Sales for Action Films, How Should Studios Allocate Their Marketing?
MarketShare and Google have partnered to understand how TV, digital, and other forms of advertising can impact action films in ...
MarketShare Named one of the Fastest Growing Companies in North America on Deloitte’s 2015 Technology Fast 500™
For the third consecutive year, MarketShare has been named to the Deloitte Fast 500 ranking of the fastest growing technology, ...
Neustar to Acquire MarketShare
Today we announced that Neustar has signed a definitive agreement to acquire MarketShare, advancing our leadership position in the high-growth ...
Unlocking the Potential of Cross-Device
MarketShare has partnered Crosswise, Drawbridge, MediaMath, & Tapad to help brands optimize across all screens.