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Omnichannel Posts

December 3rd, 2018

Deterministic vs. Probabilistic: A Case of Mistaken Identity

It’s time to start looking at explicit and implicit signals to get an accurate identity picture of your customers that ...

November 1st, 2018

Why Omnichannel Is the Future of Retail for Millennials (and Everyone Else, Too)

To effectively target and reach millennial shoppers, taking an omnichannel approach that connects all your online and offline touchpoints ...

October 2nd, 2018

The Secret to Effective Black Friday and Cyber Monday Media Planning

Neustar AdAdvisor audience data can provide advertisers with advanced consumer intelligence, like purchase patterns, propensities, and other influencing factors so ...

May 29th, 2018

Omnichannel Retail Success Means Using Data Like an Omnichannel Marketer

The customer journey has changed. To ensure you are engaging with your high-value customers, it takes an all-encompassing marketing effort ...

May 24th, 2018

Is Your Marketing Measurement Giving You Mixed Messaging?

Learn how to get past having a disjointed view of the customer by using a unified analytics approach that leverages ...

May 2nd, 2018

7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Sets of numbers can be misunderstood if they lack integrity. Having a complete view of the consumer by connecting both ...

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