Big Data and a Big Year: 2014 MarketShare Highlights
To get a sense of the amazing year we’ve had here at MarketShare, here's just a small sample of the top themes from MarketShare’s 2014.
Forrester Research referred to us as a company that “has exploded into the cross-channel attribution space” in The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014 report. Combined with Forrester’s ranking as a Leader in The Forrester Wave™: Marketing Mix Modeling, Q2 2013, we’re clearly positioned as a best-in-class source for the entire range of marketing decisions.
Meanwhile, MarketShare was ranked as one of the Fastest Growing Companies in North America on Deloitte’s 2014 Technology Fast 500™. The recognition is for our fantastic 491% revenue growth from 2009 to 2013. That’s not a one-time occurrence: we made the Deloitte Fast 500 last year, too. And we don’t have any plans to slow down.
Amongst other noteworthy partnerships, Salesforce selected MarketShare to provide multi-channel attribution for the ExactTarget Marketing Cloud. This will be a big story to watch as we bring a solution to market in 2015.
A MarketShare analysis found that, in 2013, Twitter drove $716 million in auto sales—a story that made big waves in AdAge,Automotive News, Edmunds, and The New York Times. Meanwhile, we also found that magazine advertising seems to be holding steady, even as newspapers appears to be in decline.
Changing the CMO/CFO Dynamic
Our Co-founder & CEO, Wes Nichols, penned a piece in the Harvard Business Review on How Big Data Brings Marketing and Finance Together. It nicely sums up what the power of our data does for our clients every day.
And, of course, we made stellar software that guides billions of dollars of marketing mix modeling and cross-channel attribution decisions, every day.
Not bad for a year’s work.
Thanks for making 2014 a great year. We forecast that 2015 will be our best one yet.