Tomás Hernandez’s Posts
MarketShare DecisionCloud Named SIIA Business Technology CODiE Award Finalist
We're proud to announce that MarketShare DecisionCloud was named a finalist for the 2016 SIIA CODiE Awards in the Best Big Data Reporting & Analytics Solution category. Finalists represent the information industry’s best products, technologies, and services in software, content and business technology.
Unified Marketing Impact Analytics: A Q&A with Forrester Research
Unified marketing impact analytics (UMIA) is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. To gain a full view of marketing performance, UMIA uses a combination of approaches in marketing analytics. To provide a better understanding of unified marketing impact analytics, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester.
Marketing Performance Measurement: A Q&A with Forrester Research
Marketing measurement no longer hinges entirely on the customer’s last touchpoint. Nowadays, marketers seek a more sophisticated and nuanced approach to measurement—one that provides them with a unified view of customer interactions and enables them to develop complex cross-channel analytics. Using such an approach, marketers can hone their personalization efforts and ultimately engage more deeply with their customers. To provide a better understanding of marketing performance measurement, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester.
Not Getting What You Need from Your DMP? Here’s Why.
Ever since its inception, the data management platform (DMP) has been revered as the panacea for the modern marketer deluged with numbers and information. But DMPs are falling short of their promise. According to a newly released AdAge white paper, based on a survey sponsored by Neustar, most DMPs are found to be profoundly disappointing in how well they’re meeting marketers’ needs and expectations. Yet many of the frustrations that marketers face with their DMPs are a function not of the product itself.
Customer Journey Analytics: A Q&A with Forrester Research
Customer journey analytics is a practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints. Marketers can then use the information gathered over time to optimize the interactions and predict the behavior of their customers in the future. To provide a better understanding of customer journey analytics, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester.
Big Data: Insightful or Exclusionary?
When it comes to information for and about consumers, is big data everything it promises to be? And do we all have the potential to benefit equally from the insights derived from that data? In an effort to answer these questions, the Federal and Trade Commission (FTC) recently investigated the advantages and risks to consumers of using big data.