Marc Vermut’s Posts
Why Omnichannel Is the Future of Retail for Millennials (and Everyone Else, Too)
To effectively target and reach millennial shoppers, taking an omnichannel approach that connects all your online and offline touchpoints along the customer journey is essential to getting them to purchase in-store.
It’s True: Brands With Advanced Analytics Culture Report Better Business Results
Neustar is excited to release the findings of our 2018 study with Forrester in partnership with the ANA - via the Neustar-powered Data Analytics Center (DAC) – that verifies that brands with an advanced analytics culture report higher ROI, revenue, and marketing efficiency.
Omnichannel Retail Success Means Using Data Like an Omnichannel Marketer
The customer journey has changed. To ensure you are engaging with your high-value customers, it takes an all-encompassing marketing effort that goes across all your online and offline channels. Here are 7 steps your organization can take to hit all the right notes.
Your Marketing Measurement Plan Is Broken — 4 Steps to a Unified Analytics Fix
As advertising has become relentlessly omnichannel and people-based, many brand marketers have found that their analytics have failed to keep up. Here are 4 steps you can take to move toward a unified analytics approach and start reaping the rewards.