Julie Fleischer

Julie Fleischer is VP of Product Marketing for marketing solutions at Neustar, where she is responsible for driving the go-to-market strategy, positioning, messaging and execution for Neustar's award-winning marketing solutions portfolio

Julie's Articles
 
 

The Marketer’s Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?

March 26th, 2018

If you’re a marketer and you’re seeing a better return on your investment, but sales are going down, you might be wondering what’s going on. One reason is the rising cost of advertising, but you might also be using a flawed analytics model. There is a better way. Read Full Article

 

Three Winning Plays for Marketing Measurement Madness

March 14th, 2018

The odds of picking a perfect basketball tournament bracket are 128 billion-to-1. Fortunately for marketers, advanced analytics gives you far better odds of picking the right metrics to understand and engage with your customers. Read Full Article

 

Marketers Who Spend-to-Learn Today Look Smarter Long Term

December 6th, 2017

To successfully meet growth targets, modern marketers have to make every dollar count. And one of the best ways to do that is to invest in measurement technology to see how their marketing campaigns are performing across channels. Read Full Article

 

Invest in Good Marketing Analytics for Brand Growth

September 1st, 2017

When WPP, the top advertising holding company, announced that their shares had tumbled 11% due to reduced CPG budgets, there was a lot of industry hand-wringing. Read Full Article

 

Onboarding is the Foundation for Your People-Based Marketing

August 10th, 2017

There’s much more to onboarding than just match rates. Neustar uses trusted identity sources that connect the online and offline worlds to ensure your marketing reaches actual people, not outdated cookies. Read Full Article