Julie Fleischer’s Posts
MTA Mythbusting: Reality Versus the Noise in the Marketplace
Multi-touch attribution is finally being widely adopted by marketers as a means to better measure their campaigns across marketing channels. But MTA on its own is not an end-all, be-all. Here are 6 misconceptions every marketer should know about to get a clear picture.
Will GDPR Kill Our Data-Driven Future?
Modern marketers have come to love what data can show them. Today’s customer insights and personalization are possible because of data. So is GDPR going to ruin everything? Fortunately, the answer is no. Data with integrity will improve your people-based marketing.
Better Data Integrity Standards Help All of Us
Neustar has joined a select group other industry leaders as a member of the DMA Council for Data Integrity. As a strong advocate for data privacy and security, Neustar will help create standards for data use and transparency.
7 Questions Marketers Should Consider When Weighing the Quality of Their Data
Sets of numbers can be misunderstood if they lack integrity. Having a complete view of the consumer by connecting both the online and offline worlds is just the start to ensuring you aren’t working off crap data.
The Marketer’s Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?
If you’re a marketer and you’re seeing a better return on your investment, but sales are going down, you might be wondering what’s going on. One reason is the rising cost of advertising, but you might also be using a flawed analytics model. There is a better way.