Alex LePage

Alex LePage is a Senior Director of Product Marketing at Neustar. He is focused on go to market strategy and storytelling for Neustar’s full marketing solutions suite.

Alex's Articles
 
 

Is Your People-Based Marketing Stacked for Success?

February 8th, 2018

Technology has allowed marketers to know their customers like never before. But CRM data only goes so deep, and the information can change in an instant. There is a better way — a data management platform (DMP) that leverages identity resolution to connect the online and offline worlds. Read Full Article

 

Why Every CMO Should Care About Their DMP

December 12th, 2017

Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the name of the game and getting insights into the customer journey across all marketing channels is the key. Read Full Article

 

Nationwide SVP Says Measurement Drives Brand Growth

September 12th, 2017

At Neustar Connect, Nationwide SVP of Customer Insights and Analytics, Brad Lemons discusses with Forbes’ Bruce Rogers the ways measurement drives growth and how measurement is an essential part of Nationwide’s entire business strategy, not just marketing. Read Full Article