Alex LePage’s Posts
The Science and Art of Brand Growth
With brands struggling with growth, one of the hot topics at the recent ANA Brand Masters Conference was how to leverage data and gain better insights into the way consumers are thinking. Several brands offered their advice on how they’re using science to create better marketing campaigns.
Is Your People-Based Marketing Stacked for Success?
Technology has allowed marketers to know their customers like never before. But CRM data only goes so deep, and the information can change in an instant. There is a better way — a data management platform (DMP) that leverages identity resolution to connect the online and offline worlds.
Why Every CMO Should Care About Their DMP
Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the name of the game and getting insights into the customer journey across all marketing channels is the key.
Nationwide SVP Says Measurement Drives Brand Growth
At Neustar Connect, Nationwide SVP of Customer Insights and Analytics, Brad Lemons discusses with Forbes’ Bruce Rogers the ways measurement drives growth and how measurement is an essential part of Nationwide’s entire business strategy, not just marketing.