Altimeter Group: The Social Media ROI Cookbook
New research from the Altimeter Group has just been published on measurement of social media ROI. "The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media", was published yesterday and features case studies from SAP, EMC, and Eventbrite.
It also provides insight into the tools and tactics top brands are employing to measure the impact of their social media investments. You can view the presentation below, or learn more at the Altimeter Group website.