NASCAR, IBM & Adobe Win for Analytics "Genius"
Much talk at this year’s ANA Masters of Marketing about the “obsession” to understand customers. And data and measurement analytics provide the means to that end. We at Neustar are pretty thrilled to power the just-launched ANA Data Analytics Center (DAC) to help fill the knowledge gap around analytics and to present this year's ANA Genius Awards. The awards celebrate those marketers doing extraordinary work across three categories of analytics excellence.
The 2017 Genius Awards Winners:
Analytics Adoption: NASCAR (other finalists included Hyundai Motor America and Citigroup)
Analytics Impact: IBM (other finalists included Nationwide, which has two entries in this category)
Analytics Innovation: Adobe (other finalists included IBM and The Coca-Cola Company