"marketing" Articles

Marketers Who Spend-to-Learn Today Look Smarter Long Term

by Julie Fleischer December 6th, 2017

To successfully meet growth targets, modern marketers have to make every dollar count. And one of the best ways to do that is to invest in measurement technology to see how their marketing campaigns are performing across channels. Read Full Article

As Budgets Ebb, New Opportunities Arise for Analytics-Minded Marketers

by David Pollet November 30th, 2017

A recent Gartner CMO survey that showed that marketing spend in 2017, as a percent of overall revenue, is down from 12.1% in 2016 to 11.3%. A smart and strategic analytics partner can help you work through internal challenges and frictions with internal stakeholders and identify the best solutions to help set your organization up to reach and exceed goals, both in the short and longer term. Read Full Article

The "Secret Sauce" For Any Viral Marketing Campaign? Predictive Analytics

by Ian Martin November 8th, 2017

What happened to McDonald's as a result of their failed Szechuan sauce response should be a lesson about how predictive analytics can inform the steps any brand can take when presented with a viral marketing opportunity. Read Full Article

The Super Bowl Conundrum for Advertisers — Is 30 Seconds of Brand Exposure Worth $5 Million?

by Zarnaz Arlia October 24th, 2017

The football game is watched by hundreds of millions of actively engaged consumers every year who actually look forward to watching the commercials. But how do you know if it’s the right investment for your marketing budget? Read Full Article

7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016

by Jolene Wiggins October 24th, 2017

Gravy Analytics looked at consumer purchase behavior during the 2016 Black Friday holiday shopping season to help predict what we might see in 2017. Read Full Article